The Long Tail : How Endless Choice is Creating Unlimited Demand

The Long Tail : How Endless Choice is Creating Unlimited Demand

De · Aparuta in 2006
· Rating goodreads: 3.82 din 5 · 16528 voturi

Marketing si vanzari

What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.


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